No one really knows why the “Fuck Yeah X” blog phenomenon became so popular — nor why it’s still going very strong in terms of raw numbers. As for ultimate beginnings, conventional wisdom points to the pop-culture longevity of “America, Fuck Yeah” from the soundtrack to Trey Parker and Matt Stone’s 2004 flick Team America: World Police, but there’s no real evidence beyond the circumstantial to support this conclusion. Only a few mainstream media outlets dared cover the trend due to the profanity in the name (may we suggest “fudge yeah” as a workaround?).
Coincidentally, the bloggers behind Fuck Yeah Menswear were yesterday (allegedly) prematurely revealed as Kevin Burrows and Lawrence Schlossman (the latter running the non-fuckyeah Tumblr How to Talk to Girls at Parties); they have a book releasing this fall. So on Tumblr, where did the fuckyeah blogs really come from, and what are people fuckyeahing about these days?